Product development and launch consulting
How a product consulting firm to some of the world’s biggest brands learned how to grow again.
One trusted advisor, in search
By many measures, the 目的 Institute was a runaway success.
It was helping large B2B organizations — like Dow Chemical, 杜邦公司, GE, 欧文斯科宁, and The Sherwin-Williams Company — grow, teaching them innovative ways to produce and launch new products. It also taught these market standouts how to avoid costly risks, squandered R&D, and missed opportunities.
目的’s president was known around the globe. And thanks to robust demand for repeat business, the firm’s pipeline was full.
Yet 目的’s growth trajectory was flat.
While 目的 was doing a terrific job helping to invigorate its clients’ fortunes, it was languishing at home. Referrals and word-of-mouth activity were only delivering a trickle of new clients. Prospective buyers had little visibility into the firm’s impact on B2B innovation. Nor could prospects see the depth and breadth of Fortune 1000 experience 目的 had in its product development training team.
目的, a trusted advisor to Fortune 1000 firms, needed outside expertise to help them identify and solve their own growth problems. 继续阅读…
Building a long-term relationship of trust
目的 began a slow and steady relationship with Hinge. Its president, Dan Adams, enrolled in 可见公司, a course available at OD体育大学. Impressed with Hinge’s approach to growth, 目的 engaged Hinge to conduct a brand research study to better understand its audience. These insights were incorporated into a series of day-long workshops and training sessions on differentiation and positioning, marketing strategy, business development, and marketing tactics.
随着时间的推移, Hinge overhauled 目的’s website, produced a series of video blogs, managed paid LinkedIn ad campaigns, developed an e-book promotion strategy, and supported 目的’s marketing program in a wide variety of ways. 今天, 目的 still travels to Hinge’s headquarters for quarterly advisory sessions.
How did this long-term relationship pay off for The 目的 Institute? Read on to find out…
“Hinge is truly a trusted advisory team for us. They provide the tools, 方法, and training for us to grow our firm in the same way we help our clients develop and launch products.”
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A brand launch that takes trust to the highest levels
During an audit of 目的’s website and marketing materials, Hinge noticed that the firm’s messaging was flat and undifferentiated — in stark contrast to 目的’s dynamic leadership and outstanding consulting successes. So we helped them craft a powerful story that captured the essence and benefits of their expertise.
今天, a reinvigorated 目的 unmatched expertise and experience in blueprinting and launching B2B products.
The firm’s year-over-year growth is exceeding 30%. Its reputation has only become stronger — more than 70% of 目的’s clients are global 1000 firms. It is so sure of its process that if an engagement fails to meet a client’s expectations, they client doesn’t have to pay. That’s a confident brand!
6 months after the launch of their new website...
Visible Firm 策略
- Differentiator Identification
- 市场营销 策略
Visible Firm Implementation
- Explainer 视频制作
- LinkedIn and Adwords Advertising
- Monthly Reporting & 建议
- Training and Workshops
- Video 博客 Production
- Search Engine Optimization
- Website Development